Brand Story

Since 1998, Yiwu Hengying Trade Liability Co., Ltd. has rooted itself in the vibrant city of Yiwu, Zhejiang Province, with a clear mission: to redefine excellence in the small household appliances industry.


For over two decades, we’ve focused on crafting and supplying high-quality products that simplify daily life—from sleek kettles and efficient rice cookers to versatile juice machines and reliable induction cookers. Every appliance carries the mark of our dedication to quality, born from a deep understanding of what both businesses and end-users truly need.


Today, our journey has grown into a robust operation: a 10,000-square-meter factory bustling with innovation, and a team of 50 passionate professionals who ensure every order, whether large or small, meets our strict standards. But beyond numbers, what drives us is the belief that partnerships thrive on trust.


We invite customers from around the globe to join us—not just as clients, but as long-term collaborators. Together, we’ll bring reliable, well-crafted small appliances to homes and markets worldwide.